Affected by the epidemic in 2020, people's access to knowledge and information has been reduced, resulting in people only getting information from the Internet. With external factors, the education industry has developed rapidly online.
In the past, educational institutions will be carried out in the form of online and offline integration. Let's talk about this educational institution that has turned around in difficult times. In the third quarter performance report of this year, it can be seen that it has a 32% increase in transactions from the previous quarter. Well, the community has also increased to 300+. What did it do to turn the crisis into an opportunity and ride the wind and waves?
For private domain traffic, it turns out that all I spent was a waste of money!
1. Targeted content output, convenient operation and management
Not only students, but also lecturers and experts from all walks of life are active in the institution. The institution purchases lecturers' courses and broadcasts them to students through the community.
At the beginning of the epidemic, institutions could not conduct activities offline, so all sales had to be completed online. They used platforms with strong social attributes such as personal accounts, circles of friends, and communities online to form fast and convenient activities. spread.
1. The platform connects to the B and C terminals at the same time, and it is easy to earn the difference
The user attributes of the platform are mainly divided into two categories: one is lecturers and experts, who mainly generate knowledge content and pay for knowledge; the other is students, who pay for the knowledge content of lecturers.
For private domain traffic, it turns out that all I spent was a waste of money!
The institution provides the lecturer with a knowledge monetization platform through drainage, and the students learn the knowledge through the platform.
Classes are held in the community, creating an interactive space for lecturers and students. Will some lecturers add students without permission, resulting in the loss of users of the institution?
Don't worry about this, the system used by the institution can save the knowledge content of the lecturer. If the knowledge is shared with others, the platform will view it and detect the shared community data, which deeply binds the lecturer. , the relationship between students and institutions.
The knowledge content is all here, are you still worried about users running away?
2. The audience is huge and anyone can use it
We all know that we need to do private domain traffic, but not many people can do it quickly. They all say that traffic is difficult. In fact, it's just that their private domain people are not in tune with their products.
To be a private domain is not just to form a group casually, but also to do a good job of user attribute investigation. Only when people with unified attributes are together can they continuously arouse topics, generate resonance, and thus generate a sense of identity, and the transformation is easy.
Because the knowledge field of the organization is very wide, the target users are relatively large. As long as there is a community, all the members of the community are target users. One group has 500 people, and ten groups equals 5,000 traffic. Then, through country email list user stratification, groups of people with the same attributes are gathered together, and the operation community is refined.
3. Free speech drainage, easy to get customers
The organization used posters for free listening to speeches to expose the event on its official account, Moments, community and other self-media channels, not only attracting a large number of students, but also many lecturers and experts monetizing their knowledge on the platform.