In 2020, taiwan will officially start to promote the " destination marketing management organization (dmo, a tourism destination marketing organization that is integrated with the government tourism management agency or operates independently)." practice. However, the japanese government revised dmo-related measures on april 15, 2020, launched the latest dmo guidelines, and officially named dmo as a "Tourism area construction corporation". With the goal of world-class dmo, it attempts to develop tourism areas related methods and organizations. The establishment and other contents have been clarified, so that the tourism of the last resort of local creation can be carried out smoothly.
In the latest guidelines, in addition to ghost mannequin effect service revising the content of the old version and adding professionals in the new dmo, it also clearly points out the purpose and tasks of the dmo. However, from the first version of the "Japanese dmo" guidelines set in 2015 to this year the latest guideline, which stands strong and occupies a lot of space, is about "Data collection and analysis." in fact, the japanese government pointed out from the very beginning that the operation of dmos must be carried out in a scientific manner, that is, dmos must have evidence in formulating any strategies, tactics, customer groups or kpis, and even evaluating the effectiveness of kpis, and there must be data behind any hypothesis. To corroborate. (author's note: in fact, data is not only used in dmo operations. In japan, if you want to participate in the government's bidding case, it is normal to use data to explain the reasons.
How does japan's "Dmo" work? From the actual experience of operating a dmo in japan, if it is aimed at foreign tourists, the japanese government will use a large amount of data disclosed by the japanese government to formulate strategies, tactics and customer groups, or to evaluate the effectiveness of the dmo. There are basically three sources of data