随后在各种视频平台上进行了视频播种。成功的隐形营销 ä 视频已被观看 次。产生的兴趣，每条线索的广告成本约为 。超出规格并创造了新记录。通过这次活动，大众汽车表明非常规营销也可以带来惊人的成功，即使活动的发起人最初是秘密行事。与开展类似活动但拒绝公开承认此类行为的其他公司不同，大众汽车毫不掩饰并明确承认肇事者。凭借充满爱意的视频和与观众的亲密关系，大众汽车的大多数人并不认为此举是阴险的。
以前的隐形营销帖子：在这里，您回到了主要文章隐 俄罗斯电子邮件列表 形营销：偷偷摸摸和偷偷摸摸之间。（ ）理性消费者？ 的一项研究 品牌忠诚度 的下降和快速下降继续战。在这种情况下，如何影响客户的购买决策的问题就出现了。消费者行为在多大程度上受硬因素和软因素的影响也值得怀疑。硬因素通常是指广告记忆和价格，而软因素是指形象和与品牌的情感联系。
识别硬因素通常不是市场研究人员的主要障碍，因为这只是查询支付意愿或广告召回率的问题。当涉及软潜意识方面时，它变得更加困难。那是因为大多数购买决定在很大程度上是由情绪驱动的，因此远没有我们想象的那么理性。一个不了解其购买决定的所有原因的顾客将因此无法清楚地说明这个原因，即使他愿意尽可能多地合作。神经营销学提供了一种检查这些无意识过程的方法。
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