content, amplify it, and then do more. You can only do this with analytics data informing you of the unicorns in the herd. But what if you could also easily see how many posts an author has on the website, and how many of those posts are top performers? Things like page views and time on page could be useful metrics to gauge this. How could an organization use this data? Let's say you're a news publisher with hundreds of contributors and you want to incentivize authors to properly optimize their posts so they gain more traffic. With access to data that shows the top performing articles by author, you can drive healthy competition among contributors and, in turn, reward those top authors with recognition or giveaways. The Gap: A plugin that displays the top performing posts or pages by company employee list author/contributor on the website, measured by actual visitors over a selectable time period. SEO Plugin Gap No. 8: Not sure if you have duplicate content Google may not have an official penalty for duplicate content on your site, but when pages are too similar, search engines filter out “duplicates” from search results. This equals less space for your website. If this happens often, your site may seem low quality. These results make duplicate content an SEO concern. SEO Plugin Gap No. 8: Not sure if you have duplicate content Today, publishers can collect data on duplicate titles and meta descriptions in Google Search Console. If you're on top, you'll regularly check and fix these issues, but it's easy to overlook. That's why website builders using WordPress don't have an easy way to tell if they're inadvertently creating duplicate content. This can happen, for example, when someone copies an existing title tag or meta description, or if someone mistakenly publishes the same page under two different URLs.