Online shopping malls generally have a wealth of category choices. In addition to the fresh fruits and vegetables we usually buy, there are also dry goods, rice noodles, snacks, etc. that can be stored for a long time. Different from other categories, the loss rate of fresh commodities during transportation and storage is usually 10-30 times higher than that of other commodities. How to ensure the quality of fresh food during transportation, deliver it to customers quickly, and explore a business model that can make long-term stable profits. This is a problem that every fresh food e-commerce company will encounter. 02 Overview of North American Fresh Food E-commerce
Due to the outbreak in North America and government restrictions on offline travel, many U.S. residents are trying online grocery shopping for the first time in 2020. It has also allowed the industry's total sales in the United States to experience an increase of about 54% in 2020. North American fresh food e-commerce (via eMarketer) As of February 2021, the top players of fresh food e-commerce in the United States are Amazon Fresh under Amazon (Amazon), Walmart (Walmart), and Instacart, a rising sms marketing service star that has attracted much attention due to the outbreak. North American fresh food e-commerce (Form is original) Among them,